The Leader As Coach 6-Week Online Certificate Program [JANUARY 6TH]

SESSION START DATE:  January 6, 2025
SESSION END DATE:  February 16, 2025

The old command-and-control management approach is officially over…in this era, only leaders who can COACH their employees will advance their careers. Because EVERY company explicitly wants LEADERS WHO CAN COACH EMPLOYEES!

Ask yourself: does your company want managers to order employees around? OR do they want leaders, who more subtly inspire, and motivate, and ask questions (AKA COACHING)?

In fact, if your leadership style is too “Manager-y” you can actually get labeled as dictatorial or autocratic (and those are NOT labels you want to have).

But being a Leader As Coach does NOT mean you’re overly soft and appeasing…it simply means you’ve got ADVANCED SKILLS to motivate, inspire and persuade employees (instead of ordering them around)!

And in this 6-week certificate program called The Leader As Coach, you’ll get ALL the skills you need to truly coach your employees. You’ll develop the coaching mindset, master emotional intelligence, discover the science of inspiring goals, hone your influence & communication skills, learn to build buy-in, and so much more!

It’s a safe bet that the best leaders you’ve ever worked for did more “coaching” than “managing.” They didn’t just tell you what to do or criticize you for messing up. Instead, they listened to your ideas, challenged you to learn and grow, served as your sounding board, and took the time to discover what really makes you tick. In other words, they exemplified The Leader As Coach!

After you complete this program, you’ll have The Leader As Coach Certificate that shows everyone your expertise in the new frontier of leadership! This may be the most important credential a leader can have!

STARTING THE WEEK OF JANUARY 6TH, you’re going to take 1 course per week for 6 weeks. (You are not required to login at any set time, so each week you may work on the courses at times that work best for your schedule). Each week, you’ll watch approximately 1-hour of a video course, and then complete one assignment to hardwire your learnings and take one brief quiz to ensure you learned that week’s content. You can expect to spend around 2 hours per week between the videos and the coursework. 

You may work ahead and you will not be penalized for falling behind, but ALL MODULES, ASSIGNMENTS AND QUIZZES MUST BE COMPLETED BY 11:59 PM (PST) ON THE FINAL DAY OF THE PROGRAM. The final day of the program is Sunday, February 16, 2025. This is a 6-week program and certificates will not be issued if all coursework is not completed by the deadline.

WHAT IF MANY LEADERS WANT TO ATTEND? If your colleagues want to participate, that's great! We offer GROUP DISCOUNTS for groups of 5 or more leaders from the same organization.  The Group Discount Rate is $399 per participant. You can purchase registrations in groups of 5 by selecting the option in the drop-down menu above or simply contact Jill Sutherland (Director of Client Services) at 800-814-7859 or jill@leadershipiq.com to purchase a custom number of registrations for your group.

WHY A CERTIFICATE? To advance your career, and inspire the confidence of your team, you need proof that you’re an expert in The Leader As Coach. (And it looks GREAT on your LinkedIn profile and resume). And if you’re going to train multiple leaders in your organization, you want to know which leaders have progressed through the necessary training and have the skills to lead successfully. To get your certificate, you'll take a test following the 6-week program (and because you watched all the program modules, it will be easy for you to pass with flying colors)!

NO FLUFF. YOU GET SCIENCE, SCRIPTS & TOOLS. We don’t offer fluffy platitudes. This program will teach you the latest science and specific scripts to coach employees, set inspiring goals, use emotional intelligence, influence & communicate, build buy-in, and so much more.

HOW DO YOU BENEFIT? You’ll be one of the elite leaders that has demonstrated expertise in The Leader As Coach, including:

• Developing the five critical coaching competencies of Mindset, Goal-Setting, Framing, Listening and Questioning
• Encouraging employees to develop emotional connections to their work so they want to be high performers
• Challenge employees to grow, develop and unleash their full potential
• Develop Emotional Intelligence, including self-awareness, reading other people, and emotional management skills
• Strengthening your influencer abilities, and master the 7 Driving Needs that motivate people in workplace and start to put into practice techniques for developing informational and expert power
• Set goals that are gutsy and challenging enough to result in breakthrough performance
• Leading employees out of the stages of denial, blame, excuses and anxiety so they become more independent, self-sufficient and accountable
• Hardwiring change into your organization by creating the urgency and direction people need to successfully make the transition from where they are now to where you want them to go

HERE'S THE PROGRAM CURRICULUM

Each course in the program includes approximately 1-hour of video presentations. In addition to the video modules, each week will include one assignment and one brief quiz to ensure you learned that week's content. Participants can expect to spend around 2 hours per week on viewing the video modules and coursework. Here is a listing of all the courses in The Leader As Coach program, with the duration of each video module (mm:ss).

WEEK 1: THE SCIENCE OF GREAT COACHING (01:08:23)
Managing has its place, especially when there’s a crisis, but it’s coaching that instills inspiration and confidence in people and challenges them to grow, develop and unleash their full potential. Coaching is intrinsic; it examines psychological considerations: Why do you want to do certain things? Where do you see yourself going? What is it that’s driving you right now? that encourage employees to develop emotional connections to their work so they want to be high performers. We’ll work with you on developing the five big coaching competencies of Mindset, Goal-Setting, Framing, Listening and Questioning.

• Module 1 – The Coaching Mindset (12:05)
• Module 2 – Coaching with HARD Goals (21:19)
• Module 3 – Positive Reframing (14:47)
• Module 4 – Listening (20:12)
• Module 5 – The Science of Great Coaching Quiz

WEEK 2: THE SCIENCE OF EMOTIONAL INTELLIGENCE (01:02:38)
Every great coaching leader has mastered emotional intelligence. Emotional Intelligence is more predictive of leadership success than raw brains or years of experience. People follow leaders with high Emotional Intelligence, and quickly leave leaders with low Emotional Intelligence. And a lack of Emotional Intelligence is one of the top reasons why new hires fail. Learn how to develop self-awareness, to read other people, and develop emotional management skills.

• Module 1 – Emotional Intelligence Overview (11:03)
• Module 2 – Self-Awareness (16:26)
• Module 3 – Other-Awareness (20:49)
• Module 4 – Emotional Management (14:20)
• Module 5 – The Science of Emotional Intelligence Quiz

WEEK 3: THE SCIENCE OF INFLUENCE AND COMMUNICATION (1:00:24)
Coaching is based on being a great communicator and highly influential. The cardinal rule of influence is the more you understand others, the more they’ll understand you. But not everybody likes to give and get information in the same way. We’ll show you how to diagnose the levels of emotional connection and linearity people want in a given situation so you can adjust your communication style accordingly. You’ll further strengthen your influencer abilities as you learn about the 7 Driving Needs that motivate people in workplace and start to put into practice techniques for developing informational and expert power.

• Module 1 – 7 Driving Needs (22:05)
• Module 2 – Sources of Power (15:20)
• Module 3 – Communication Styles (22:59)
• Module 4 – The Science of Influence and Communication Quiz

WEEK 4: THE SCIENCE OF HARD GOALS (01:21:14)
Great coaching REQUIRES setting robust goals! Yet most leaders fail to set goals that are gutsy and challenging enough to result in something great. HARD Goals (Heartfelt, Animated, Required and Difficult) “amp up” regular goals and push us past road blocks like achievable and realistic (found in SMART goals). We’ll draw from the research behind the bestseller HARD Goals to show you how to set meaningful goals for yourself and others that result in great achievements.

• Module 1 – Overview (14:34)
• Module 2 – HARD Goals Are Heartfelt (23:28)
• Module 3 – HARD Goals Are Animated (17:53)
• Module 4 – HARD Goals Are Required (12:24)
• Module 5 – HARD Goals Are Difficult (12:55)
• Module 6 – The Science of Hard Goals Quiz

WEEK 5: THE SCIENCE OF INCREASING ACCOUNTABILITY (00:56.27)
Great coaching creates great accountability. Accountable employees take ownership, they’re passionate, driven, collaborative, open, and they make absolutely no excuses. Leadership IQ has studied hundreds of organizations that have accountability hardwired into their culture and we’ve identified the best practices that drive their success. We’ll share scripts and techniques for leading employees out of the emotional and reactive stages of denial, blame, excuses and anxiety so they become more logical, independent, self-sufficient and accountable.

• Module 1 – Overview (11:02)
• Module 2 – Stages of Accountability – Denial (7:19)
• Module 3 – Stages of Accountability – Blame (9:06)
• Module 4 – Stages of Accountability – Excuses (9:40)
• Module 5 – Stages of Accountability – Anxiety (10:12)
• Module 6 – Stages of Accountability – Accountability (9:08)
• Module 7 – The Science of Increasing Accountability Quiz

WEEK 6: THE SCIENCE OF LEADING CHANGE (01:00:26)
Coaching is fundamentally about creating change. But change isn’t always easy: a Harvard Business School study found that 70% of change efforts fail and a Leadership IQ study found that mismanaging change is the number one reason why executives lose their jobs. Do we need any more reasons to master this critical skill? We’ll show you how to hardwire change into your employees and organization by creating the urgency and direction people need to successfully make the transition from where they are now to where you want them to go.

• Module 1 – Understanding the Basic Model of Change (10:53)
• Module 2 – The Why, Where and How of Change (19:02)
• Module 3 – Readiness for Change Assessment (9:21)
• Module 4 – Overcoming Personal Resistance to Change (12:27)
• Module 5 – The AVER Technique (8:43)
• Module 6 – The Science of Leading Change Quiz

HOW THIS PROGRAM WORKS: The program is set up at a pace of 1 course per week. You are not required to login at any set time so you may work on the courses at times that works best for your schedule.  You may work ahead and you will not be penalized for falling behind, but ALL MODULES, ASSIGNMENTS AND QUIZZES MUST BE COMPLETED BY 11:59 PM (PST) ON THE FINAL DAY OF THE PROGRAM. The final day of the program is February 16, 2025. This is a 6-week program and certificates will not be issued if all coursework is not completed by the deadline.

HOW DO I REGISTER? Simply click the red "Register" button to purchase your registration and secure your spot in the course.  Each registration is for a single user only.  Please contact Jill Sutherland at jill@leadershipiq.com if you are interested in registering multiple participants.  THE PROGRAM START DATE IS MONDAY, JANUARY 6TH. On Friday, January 3rd, each participant will receive an email with their login information to access the course.

DO I GET CEU'S? While we don't formally offer a specific accredited CEU/PDU (because there are so many different state & professional associations), many of our attendees will send the program description to their particular accrediting body and apply to have that training hour(s) counted. We hear that many of our attendees have been successful with that approach. THIS PROGRAM DELIVERS 6 CONTACT/COURSE HOURS.     

BENEFITS OF LEADERSHIP IQ PROGRAMS: Our programs are based on research and taught by the expert. The courses in The Leaders as Coach Certificate Program are backed by our cutting-edge leadership research featured in Fortune, Forbes, Business Week, U.S. News & World Report, The Wall Street Journal, ABC News, CNN, NPR & more. Each video is taught by Mark Murphy. He is a New York Times bestselling author, a FORBES Senior Contributor, ranked as a Top 30 Leadership Guru, and the Founder of Leadership IQ. Mark has lectured at The United Nations, Harvard Business School, Microsoft, MasterCard, and more.

WHY A CERTIFICATE? To advance your career, and inspire the confidence of your team, you need proof that you’ve learned The Leader As Coach. (And it looks GREAT on your LinkedIn profile and resume). And if you’re going to train multiple leaders in your organization, you want to know which leaders have progressed through the necessary training and have the skills to lead and coach successfully. To get your certificate, you'll take a test following the 6-week program (and because you watched all the program modules, it will be easy for you to pass with flying colors)!

HOW DO I GET MY CERTIFICATE? To receive your certificate in The Leader As Coach, you must complete all modules and assignments and pass all quizzes. A score of at least 70% is required to pass the quiz for each course - multiple attempts are permitted. Certificates will be sent electronically via email within 7 business days of course completion.

YOUR PRESENTER

Through his groundbreaking research, Mark Murphy has created some of the biggest ideas in leadership. He’s a New York Times bestselling author, a FORBES Senior Contributor, ranked as a Top 30 Leadership Guru, and the Founder of Leadership IQ.  He’s trained leaders at the United Nations, Harvard Business School, Microsoft, MasterCard, SHRM, and hundreds more.  Mark leads one of the world’s largest leadership skills studies, and his work has appeared in The Wall Street Journal, The New York Times, Fortune, Forbes, Bloomberg BusinessWeek, and U.S. News & World Report. Mark has also appeared on CNN, NPR, CBS News Sunday Morning, ABC’s 20/20, and Fox Business News.